Social Media Recruiting: How Staffing Agencies Find Talent on LinkedIn, Facebook, and Twitter
Finding skilled talents these days is one of the hardest things for organizations, especially when there is skill shortage across various industries that are still only calculated to grow in the upcoming years.
Considering the current labor market, time per hire, and cost per hire, organizations are still ready to invest a lot and go the distance in finding the right talents for their business. However organizations may find it difficult to fully involve themselves in the hiring process when there could be other important operations that might need their undivided attention.
So, what can they do?
When organizations do not have the time for their important recruiting process, they can hand it over to the people who are seasoned in recruiting, a staffing company can take over their talent needs and find them well within the timeline by adapting social media recruiting, allowing the organization to focus on other main operations.
Taking advantage of Social Media Recruiting
The reason why professional staffing companies can help find talents quickly in the market is because of their expertise on where to look for them in the market. Because recruiting has changed ever since the digital revolution took place, and the talent acquisition process these days goes beyond boundaries.
Thus, one of the greatest assets for the staffing companies to vet candidates are the social media recruiting, where staffing agencies can not only find candidates on-shore, but off-shore as well if the client wants, opening doors for a diverse workforce.
LinkedIn has been the top and first social media platform that staffing companies would go after for hiring the talent; since LinkedIn leans more on the professional side, recruiters can basically study every candidate’s profile completely, from their professional history to all of their achievements over the years, which would be more than enough to make a first impression at the eyes of the recruiters.
Facebook may have lost its popularity these days to a certain extent these days because of Instagram and X, but Facebook is still one of the best platforms to run ads and see good results. Hence, some staffing companies use Facebook to run ads about the job openings to increase the visibility, and most of the time it yields good results.
Twitter (X)
X, formerly known as Twitter, is more of a personal platform than professional, but it will tell a lot about the candidate’s social presence and their thoughts. Recruiters can follow these things and judge whether they will be a suitable candidate for the job and fit the company’s culture.
Recruiters can also make use of the proper hashtags to improve the visibility of their job postings, which might then pop up on the candidate’s radar, making it one of the trustable platforms to find and vet candidates.
Key Takeaways
Social media recruiting has become a very popular and cost-efficient way for hiring candidates in this digital era and the results have only shown that the trend is only going to grow. Also, for staffing agencies, apart from their own database of candidates, social media has been the best place to hire and showcase their ability to find the company for the candidates and their organization’s culture to attract the top talents in the market.